Help center
Last updated October 30, 2026
Common questions
Understanding your results
- How the Visibility Score worksThe 0–100 score on each engine's bar: what goes into it, the exact formula, and a worked example.
- What the ± margin meansWhy every score has a margin of error, how to read it, and when a change between runs is real.
- Share of voice and the competitor tableHow share of voice is calculated, and how to read the brand-vs-competitors table.