Share of voice and the competitor table

Of the answers that named anyone you track (you or a competitor), the share that named you.

share of voice = answers naming you ÷ answers naming you or any tracked competitor

• It's relative: it tells you who is winning the answers. The Visibility Score tells you how you're doing on your own.
• With no competitors added, it's always 100% whenever you're mentioned. Add the brands buyers compare you with for it to mean anything.
• Only real rivals belong on the list: a brand answers name often but buyers don't weigh against you lowers your share for no useful reason — see choosing competitors.

Above the table, one bar per brand shows its share of voice for the whole run: every engine's answers counted together, so an engine asked more prompts counts for more. Your brand's bar is the colored one.

One answer often names several brands (“try KiwiCo, Little Passports, or Raddish Kids”). That answer counts for each brand it names, so shares across a table can add up to more than 100%. That's expected.

The competitor table shows each brand's numbers per engine, for example 12 of 24 · 92%:

• 12 of 24: the engine named this brand in 12 of its 24 answers.
• 92%: that brand's share of voice on that engine.
• no data: no tracked brand was named at all on that engine, so there's nothing to share. That's different from 0%, which means competitors were named and you weren't.
• Not measured: the competitor was added after that run, so the run didn't look for it.

The table compares mention counts rather than scores: the same plain measure for every brand, with no weighting to account for.

Further down, each brand's top reasons: what the answers themselves said when they named it, such as Pricing or value 9 — nine answers named that brand for its pricing.

• Reasons come from the answer's own words, never from what we know about a brand.
• One answer can give a brand more than one reason, so counts don't add up to the answers naming it.
• A highlighted reason is one competitors are credited with in two or more answers and you never are — a concrete thing to fix, alongside the Fix-It Playbook's sources.
• Runs from before 2026-10-02 have no reasons.